It could be quite expensive to buy the latest digital signage software. This is the main reason why most companies are not willing to shell out cash to buy it. This may be a fact that is true in most advertising expenses. However, companies should take note that just like common advertising cost, the purchase of the latest digital signage software can actually be outweighed by the amount of income it can create in the long run.
Just in case you are still thinking twice about purchasing this software, here are some of the things that users can get out of it:
As a consumer, you will, of course, get the product you paid for. You actually paid for the face value of the software with your money. However, what comes with the product itself? Here’s a detailed list of what comes with the system:
This is the part of the system that allows its users to create their very own designs and templates to display on their screens. Most digital signage software comes with an interface that is rather easy to use. This makes it possible for beginners to produce professional looking displays. Some of the things that can be placed on displays include various texts, slideshows, images, videos, date, time, RSS tickers, Twitter feeds, and even a company’s website.
The latest digital signage software makes it possible for users to display any type of video formats. This is because the system has its own layer that can run the displays without too much hassle.
This tool allows users to easily customize their displays any time in a given day. This feature can be used even by beginners because it can be easily programmed to run a specific display on various schedules. With this, users will no longer need to manually input or update the displays every now and then.
2. Extrinsic Value
The purchase price of the product is used to pay for its face value. Aside from this, however, there are a lot more things that can be obtained from a single purchase of this product. Here are some of the extrinsic value provide by this product:
a. Increase Customer Interaction
This tool can enable a company to interact with its customer in real time. With its Twitter feature, a company may be able to get feedback from customers on the spot. Hence, the company may be able to address the problem even before the customer leaves the store front. This makes it possible for the company to give the customer what it needs when they most need it.
b. Increase in Sales
If a customer is satisfied by a company’s customer support, then that particular customer will surely come back to the store and probably even bring another person during his or her next visit. So, making sure that customers are entertained within the store can actually increase the amount of future sales.
c. Increased Advertising
As mentioned before, the system makes it possible to display Twitter feeds. This is a very important tool to increase advertising. This is because one person has more than one follower in Twitter. So, if a customer provides a good feedback, that positive feedback will be able to reach more prospective customers in the future. Also, tweets can actually be re-tweeted for an unlimited number of times. So, one good feedback in the US can reach users in Asia, making the company a global one.
What can one get out of buying this system? Aside from the product itself, this system can provide a lot of intrinsic value to a particular company.